Today (May 31st, 2019) we're launching our new logo, as we start to refresh our look. We loved our old logo but after 38 Years it was time for an update.
Our first logo was created when the company launched in 1981. It was distinctive, and playful, and stood the test of time for decades. However, it's become dated and inconsistently used.
So our leadership, together with the team from Juuced, worked to create a new and more cohesive visual identity. And today we're excited to share our new look.
It uses a simpler color palette and, we believe, is more refined, but still contains the spirit of the original. It's an evolution, and one that can scale easily, and work better, in more places.
The Bruin Bear has grown up a bit and taken on a more distinctive form, but we won't bore you with the design details, our main intention for this post was to let you know about the change so you won't be surprised when you see our new signs on your neighbors lawns, visit our website, or get email updates from us in the future.
For more information on our logo update, feel free to call us on: 508-881-8200